Good question. We are doing it for H.E.R. because there are so many women facing and/or have experienced, abuse, divorce, stressors of being a caregiver and of being a single parent. These can weigh down on her and the end result can cause women who were once strong, once steadfast, once exuberant, to lose THEMSELVES, or even worse; the inability to identify or establish their self-worth. They lose all HOPE, they become weak, and they cease to live, but instead they just merely exist. This is why we have H.E.R.